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Positioning Statement

Positioning Statement

How to Write a Positioning Statement That Isn’t Garbage

Career Thinking

July 4, 2026

Feel Premium

Why Do Some Brands Feel Premium Even Before You Buy Them?

Consumer Thinking

July 3, 2026

The Brand Loyalty Myth: Why Most Brands Grow Through Penetration, Not Loyalty

Brand Thinking

July 3, 2026

Brand Building vs Virality: Why Great Brands Are Built by the Boring Things

Brand Thinking

July 3, 2026

Positioning Statement

Positioning Statement

How to Write a Positioning Statement That Isn’t Garbage

Career Thinking

July 4, 2026

Top of the Week

Why Do Some Brands Feel Premium Even Before You Buy Them?

Consumer Thinking

July 3, 2026

The Brand Loyalty Myth: Why Most Brands Grow Through Penetration, Not Loyalty

Brand Thinking

July 3, 2026

Brand Building vs Virality: Why Great Brands Are Built by the Boring Things

Brand Thinking

July 3, 2026

Don’t Build a Personal Brand. Start Building Personal Brand Authenticity

July 2, 2026

AI Marketing

AI Marketing

AI Marketing Is Changing the Rules for Young Marketers

July 2, 2026

Hustle Culture

Hustle Culture

Don’t Let Hustle Culture Destroy Your Career

July 2, 2026

Branding Portfolio

Branding Portfolio

How to Build a Branding Portfolio That Gets You Hired

July 2, 2026

Retail Store

Retail Store

Why Every Marketer Should Spend One Day Every Month Inside a Retail Store

July 1, 2026

Trust your judgement

Trust your judgement

Trust Your Judgment: Why Every Junior Marketer Needs a Point of View

July 1, 2026

First Marketing Campaign

First Marketing Campaign

Your First Marketing Campaign Is Likely to Fail. And That’s Actually Good News

July 1, 2026

Product Marketing Mindset

Product Marketing Mindset

Why CMOs Need to Adopt a Product Marketing Mindset

July 1, 2026

D2C Marketing

D2C Marketing

Why D2C Marketing Is Changing How Brands Grow in India

D2C brands in India are outpacing legacy retailers by testing creatives on Instagram, reading real‑time customer comments, and turning every interaction—from packaging to support—into a…

Industry Insights

July 1, 2026

Attention Economy

Attention Economy

Attention Economy: India’s Most Expensive Currency Every Brand Is Battling For

From WhatsApp scrolls to TikTok reels, brands now battle for fleeting seconds of focus. The loudest voice no longer wins; relevance, creativity, and genuine connection are the new currency…

Consumer Thinking

July 1, 2026

AI in Marketing

AI in Marketing

AI in Marketing: Why Average Marketers Should Be Worried, Not Great Ones

Career Thinking

July 1, 2026

Stop Chasing Virality. Build Brand Memory Instead

July 1, 2026

Brand Positioning: Why Every Great Marketing Campaign Starts With Saying “No”

July 1, 2026

Startup Founder

Startup Founder

Every Startup Founder Wants to Become a Creator. Here’s Why.

June 30, 2026

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